Increased gameplays by 25% & revenue per game saw a 8% boost.
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Nostra is the largest gaming platform in India & Southeast Asia, offering FREE to play hyper-casual games, communities & live streams. Visit website
It’s currently present in Glance’s Smart Lock screen across millions of mobile devices globally.
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What are Challenges?
Challenges are user-created tournaments where gamers compete to beat a score within a 24-hour window.
About the project
| My Role |
Solo Designer (End to End) |
| Duration |
4 weeks (Jan-Feb 2024) |
| Status |
🟢 On Production |
But, Why Challenges?
The Problem
- Our platform analysis revealed that game engagement was below expectations.
- Through deeper qualitative research, one of our findings was the lack of competitiveness in our games.
- Seeing this as an opportunity, we set out to design an experience that would use competitiveness to enhance our gameplay experience & improve engagement.
Our Approach
Excerpt from our brainstorming session
- We explored two options to introduce competitiveness: Synchronous PvP (Player vs. Player) or Asynchronous tournaments (players competing against a set score).
- After several brainstorming sessions and secondary research, we chose the Asynchronous tournament approach because:
- Most of our games were score-based.
- Our games didn’t support synchronous PvP, and developing it wasn’t feasible at the moment.
- Thus, we launched Challenges, a user-generated tournament format where players compete to beat a high score within 24 hours.
How Does Challenges work?